My Diet Analysis Essay Example | Topics and Well Written Essays - 750 words

My Diet Analysis - Essay Example Finally, I realized my energy expenditure was significantly more than my calorie intake. This gave me room to enhance my diet to incorporate more food groups. II. Based on my original 5 day food log actual vs. recommended report there were a number of nutrients in my diet that I consumed less than or equal to 75% of the recommended daily intake. Among these nutrients in the calories category included overall calorie consumption (38%), calories from fat (23%), and calories from saturated fat (15%). Other nutrients that fell within this designated range included carbohydrates, sugar, and dietary fiber. In terms of fats there were a number that fell below this recommended range. These included saturated fat, mono fat, and poly fat. Other nutrients included cholesterol, water, vitamin A, vitamin B1, vitamin B6, vitamin D, and vitamin E. In addition to these nutrients below the recommended daily intake, there was one nutrient – sodium – of which I consumed over 125% of my re commended daily intake. There are a number of ways that the foods in which I don’t meet the recommended intake, as well my overconsumption of sodium can adversely affect my health. In terms of my sodium consumption I am at risk of hypertension and heart disease (Farfan). In terms of the foods I am deficient in there are a number of diseases and risks I face. ... In terms of carbohydrates I risk experiencing low energy levels. In terms of fiber deficiency I face digestion problems. Finally, in terms of my fat deficiencies I face the risk of skin, fingernail, and even menstrual problems. III. There were a great many foods in which my recommended daily intake was below. In thinking of three foods that are aimed at fulfilling these needs, I attempted to find foods rich in many of nutrients I was deficient in. As I was deficient in many of the vitamin B categories, I realize that I should add bananas and legumes to my diet as they would improve both vitamin B1 and B6 consumption (Daniellson). In meeting my monosaturated fat intake I could consume more olive oil with my main meals. As the only nutrient that I consumed over the recommended daily intake of was sodium, three foods that I could remove from my diet to lower my sodium intake include crackers, tuna, and hamburgers; in addition I could limit my general use of salt (Iannelli, 2010). IV. Wh en comparing my original food log with my made up menus there were a number of elements I noticed that differed between the two food logs. One of the most pervasive differences I noticed between the two foods logs was that in the made up menu the calorie count was consistently higher in the made up menus. It’s clear this is an element of not being able to maintain a balanced diet because of a variety of factors related to daily commitments. In terms of specific improvements I believe that some of the major improvements noted were the consistency in meals. In these regards, the made up menus more consistently contained foods from the recommended food categories. For instance, these menus consistently contained a

Legal aspects of cultural diversity Essay Example for Free

Legal aspects of cultural diversity Essay Cultural diversity is of great essence to any community, just as diversity is important to the living organisms which can in fact, have their ecological system adversely affected, lack of cultural diversity can lead to an increase in the risk of economic and political instabilities. This therefore implies that it is very important to preserve cultural diversity. Its preservation, above all conflicts and security concerns has made it to be of much concern in the global arena. For effective integration of the cultural diversity there is need to develop and enact laws that are intended to preserve it so as to continue enjoying its numerous benefits (Heuberger, Gerber, Anderson, 1999). Legal aspects of cultural diversity A major fundamental characteristic that is emerging as a result of political space that is increasingly widening globally is not so much due to plurality but as a result of polarity of thoughts coming from different corners of the globe which vary significantly. The polarity of these ideas naturally corresponds to the cultural diversity of the communities. Polarity does not necessarily lead to development in the negative direction in the process of social politics. However, there is need to derive some values which are useful from this particular development. This therefore means that there should be efforts which are aimed at developing institutional mechanisms, which apart from acknowledging the existence of cultural diversity they also stress on the fundamental consensual principles and values as a basis of any state. The potentiality of such opportunities lies in the enactment of laws intended to safe guard cultural diversity, such laws should be well entrenched in a country’s supreme law, that is, the constitution (Tarver, 1999). The ethnic and cultural diversity is a broad area which can be very problematic should states fail to adequately cater for them in their laws of the land. When properly managed, cultural diversity is capable of producing positive fruits in the development of institutional structures aimed enhancing integration of various cultures. It is therefore important to note that dealing with ethnic and cultural diversity is not only a sensitive issue but a complex one too. Thus it is of much essence to include virtually all the stakeholders while coming up with laws of regulating and governing this diversity. This is very important since if such a process is not well managed the minorities are likely to feel left out in the development of their nations and thus opposed to its objectives. This can result into anarchy in a country, which can easily lead to tribal conflicts which do not auger well for the economic and political stability of a nation (Mitullah, 2002). The differences in various cultures are not absolute, they can therefore, be mediated positively through a well engineering process of the constitution of the country or other laws governing the state. This is a task that every country should endeavor to accomplish so as to avoid instances of discrimination of minorities. Their values too should be well taken care of and appreciated in a similar manner as those of the majority. Making laws on such basis will ensure that no single culture is left out in the task of nation building as they are all important and each form an integral part of the nation and thus a state cannot function optimally without the inclusion of all the cultures existing within its boundaries (Mitullah, 2002). By the laws properly addressing the issue of cultural diversity the states are likely to be saved from effects of conscious mobilization of people based on their culture and ethnic origins by their elites who are selfish and only interested in their political gains as opposed to the greater good of the entire nation. Such laws should ensure that there is eradication of political processes in which politicians are able to divide people during the periods of campaigns through ideas of cultural differences instead of policies that are needed by the state in order to develop both democratically and economically and thus liberate the citizens from the handicaps of ethnicity and their respective cultures. The laws should enable the citizens to perceive each culture in the country as an important part in the general development of the nation (Mitullah, 2002). In many countries ethnic or cultural social engineering so as to achieve myopic political goals is a major challenge in attaining credible political and economic stability. Not unless such is adequately addressed several countries will continue suffering and their development objectives delayed. Such short comings can be effectively addressed if there are laws and statutes to cater for cultural diversity so that it can be used to yield good fruits for these nations as opposed to situations of political and economic instabilities resulting from failing to manage cultural diversity in a proper manner (Lewis, 2007) Conclusion Cultural diversity when well managed in any given society is capable of yielding a lot of benefits to the all the nationalities. There is need therefore to ensure that it is well preserved and adequately taken care of so as to realize the benefits of stable economies and political systems. By appreciating cultural diversity the members of the different communities are able to borrow the strong values from other cultures and this will lead to the emergence of a culture that incorporates all the cultural diversities that exist within their limits. This can be effectively addressed in laws and statutes which should be oriented at ensuring that cultural diversity is preserved. Reference: Heuberger, B. , Gerber, D. Anderson, R. (1999): Strength through Cultural Diversity; Journal Article of Multiculturalism Vol. 47, Issue 4. Lewis, M. (2007): Cultural Norms and Political Mobilization: Accounting for Local and State-Level Liquor Laws, 1907-1919, Journal of Cultural Geography, Vol. 24, Issue 8. Mitullah, W. V. (2002): Recognising and Respecting Cultural Diversity in the Constitution, Retrieved on 22nd May 2009 from, http://www. commonlii. org/ke/other/KECKRC/2002/5. html. Tarver, M. L. (1999): Law Enforcement Diversity Training And Technology, Retrieved on 22nd May 2009 from, http://aabss. org/journal1999/f13Tarver. html.

Natural gas as source of energy

Natural gas as source of energy ACKNOWLEDGEMENT I Munish kumar of B.Tech MBA (IT) want to express my intense feeling and experienced that I had while making this term paper. I am really thankful to our Chemistry Mam Mrs. Sonika who not only give us this term paper to do but also widen our view in respective topic. Last but not the least, I would like to thanks my friends who not only encourage me but also helped in completing this term paper. Introduction to Natural gas : as a source of energy It is a mixture of hydrocarbons (molecules that contain only carbon and hydrogen and gases (most notably methane, ethane, propane, and butane) that exist naturally in rocks beneath the surface of the earth. it is widely used as a heating source, and in some cases specific portions of the natural gas are used as starting materials in industrial processes. natural gas is the product of the decaying of living matter over millions of years. specific conditions (including low oxygen levels) are necessary for this to occur. the hydrogen gases are trapped in geological formations known as anticlines. each of the major hydrocarbon components of natural gas is used as a fuel source.before natural gas can be used as a fuel, it must undergo extensive processing to remove almost all materials other than methane. the by-products of that processing include ethane, propane, butanes, pentanes and higher molecular weight hydrocarbons, elemental sulfur, and sometimes helium and nitrogen.natural gas is a versatile source of energy, which can be used by different actors. heating and electricity generation have been the main traditional uses. Description/technical characteristics Natural gas is colourless, odourless, tasteless, shapeless and lighter than air. it is gaseous at any temperature over -161Â ° c. when it is at its natural state, it is not possible to see or smell natural gas. for safety reasons, a chemical odorant that smells a little like rotten eggs, mercaptan, is added to natural gas so that it can be smelled if there is a gas leak. Natural gas is a mixture of light hydrocarbons including methane, ethane, propane, butanes and pentanes. Other compounds found in natural gas include co2, helium, hydrogen sulphide and nitrogen. the composition of natural gas is never constant, however, the primary component of natural gas is methane (typically, at least 90%), which has a simple hydrocarbon structure composed of one carbon atom and four hydrogen atoms (ch4). methane is highly flammable, burns easily and almost completely, while it emits very little air pollution. natural gas is neither corrosive nor toxic, its ignition temperature is high, and it has a narrow flammability range, making it an inherently safe fossil fuel compared to other fuel sources. in addition, because of its specific gravity of 0.60, lower than that of air (1.00), natural gas rises if escaping, thus dissipating from the site of any leak. The carbon and hydrogen in natural gas are thought to have originated from the remains of plants and animals that were accumulated at the bottom of lakes and oceans over millions of years. After having been buried under huge layers of other sediments, the organic material is transformed into crude oil and natural gas as a result of the high pressure from the layers of sediments and the heat from the earths core. The oil and gas are then squeezed out of the marine shales in which they were deposited, and from there go into porous sedimentary rocks. oil and gas migrates upward through the porous rock, as it is less dense than the water, which fills the pores. Several different types of oil and gas traps exist. Occurance of natural gas Natural gas is found throughout the world in reservoirs deep beneath the surface of the earth and floor of the oceans. It forms as pockets of gas over crude oil deposits or is trapped in porous rock formations. Natural gas can be found in oil deposits, as associated natural gas, although non-associated natural gas is often found without the presence of oil. When natural gas is cooled to a temperature of approximately -260Â °f at atmospheric pressure, it condenses to a liquid called liquefied natural gas (lng). One volume of this liquid takes up about 1/600th the volume of natural gas. lng weighs less than one-half that of water, actually about 45% as much. lng is odourless, colourless, non-corrosive, and non-toxic. When vaporized it burns only in concentrations of 5% to 15% when mixed with air. Neither lng, nor its vapour, can explode in an unconfined environment. Since lng takes less volume and weight, natural gas is liquefied for ease of storing and transporting. Natural gas is considered as a clean fuel because of its environmentally friendly properties: commercialised natural gas is practically sulphur free and thus it produces virtually no sulphur dioxide (so2), natural gas emits lower levels of nitrogen oxides (nox) emissions than oil or coal and emissions of carbon dioxide (co2) are less than those of other fossil fuels (according to eurogas 40-50% less than coal and 25-30% less than oil).1] Natural gas chemical composition. The primary component of natural gas is methane (ch4), the shortest and lightest hydrocarbon molecule. it may also contain heavier gaseous hydrocarbons such as ethane (c2h6), propane (c3h8) and butane (c4h10), as well as other sulphur containing gases, in varying amounts, see also natural gas condensate Natural gas is used to produce steel, glass, paper, clothing, brick, electricity and as an essential raw material for many common products. Some products that use natural gas as a raw material are: paints, fertilizer, plastics, antifreeze, dyes, photographic film, medicines, and explosives. Slightly more than half of the homes in the United States use natural gas as their main heating fuel. Natural gas is also used in homes to fuel stoves, water heaters, clothes dryers, and other household appliances. The major consumers of natural gas in the United States in 2008 included: Electric power sector 6.7 trillion cubic feet (Tcf) Industrial sector 7.9 Tcf Residential sector 4.9 Tcf Commercial sector 3.1 Tcf Storage of natural gas in smaller fueling locations and on vehicles, natural gas is stored in thick-walled steel, aluminum, or composite tanks built to last more than 20 years. Fossil fuel A fuel that is derived from the decay of plant or animal life; coal, oil, and natural gas are the fossile fuel. fossil fuels are non renewable energy.because they take millions of years to form and reserves are being depleted much faster than new ones are being formed. concern about fossil fuel supplies is one of the causes of regional and global conflicts. the production and use of fossil fuels raise environmental concerns. a global movement toward the generation of renewable energy is therefore under way to help meet increased energy needs. 3] Liquefied natural gas uses as source of energy The ability to liquefy the components of natural gas (either as a mixture or in isolation) has made natural gas much more practical as a energy source.. the liquefaction of natural gass components of the different boiling points of methane, ethane, and other gases as a way of purifying each substance. a combination of refrigeration and increased pressure allows the individual gases to be stored and transported conveniently. at one time, the natural gas which often accompanied petroleum.in the ground was simply burned off as a means of getting rid of it. recently, however, this gas has been collected, liquefied and used along with the petroleum.4] Residential uses as source of energy Residential applications are the most commonly known use of natural gas. it can be used for cooking, washing and drying, water warming, heating and air conditioning. domestic appliances are increasingly improved in order to use natural gas more economically and safely. operating costs of natural gas equipment are generally lower than those of other energy sources. Commercial uses as source of energy Main commercial uses of natural gas are food service providers, hotels, healthcare facilities or office buildings. commercial applications include cooling (space conditioning and refrigeration), cooking or heating. Compressed natural gas as a source of energy Compressed natural gas (cng) is a fossil fuel substitute for gasoline (petrol), diesel, or propane fuel. cng is made by compressing natural gas (which is mainly composed of methane [ch4]), to less than 1% of its volume at standard atmospheric pressure. it is stored and distributed in hard containers, at a normal pressure of 200-220 bar (2900-3200 psi), usually in cylindrical or spherical shapes.CNG is used in traditional gasoline internal combustion engine cars that have been converted into bi-fuel vehicles. Uses as source of energy for transportation Natural gas vehicles (ngvs) NGVS are natural gas powered vehicles. natural gas can be used as a motor vehicle fuel in two ways: as compressed natural gas (CNG), which is the most common form, and as liquefied natural gas. natural gas vehicles fleet accounts for about one and a half million vehicles worldwide (according to the international natural gas vehicles association). concerns about air quality in most parts of the world are increasing the interest in using natural gas as a fuel for vehicles. cars using natural gas are estimated to emit 20% less greenhouse gases than gasoline or diesel cars. these vehicles are not a new technology since they have been used since the 1930s. in many countries ngvs are introduced to replace buses, taxis and other public vehicle fleets. natural gas in vehicles is inexpensive and convenient. Rating in world in transportation fuel Compressed natural gas (methane) is a cleaner alternative to other automobile fuels such as gasoline (petrol) and diesel. as of 2008 there were 9,6 million natural gas vehicles worldwide, led by pakistan (2.0 million), argentina (1.7 million), brazil (1.6 million), iran (1.0 million), and india (650 thousand).[12][13] the energy efficiency is generally equal to that of gasoline engines, but lower compared with modern diesel engines. gasoline/petrol vehicles converted to run on natural gas suffer because of the low compression ratio of their engines, resulting in a cropping of delivered power while running on natural gas (10%-15%). cng-specific engines, however, use a higher compression ratio due to this fuels higher octane number of 120-130. Hydrates Hydrateshuge quantities of natural gas (primarily methane) exist in the form of hydrates under sediment on offshore continental shelves and on land in arctic regions that experience permafrost such as those in siberia (hydrates require a combination of high pressure and low temperature to form). however, as of 2009[update] no technology has been developed to produce natural gas economically from hydrates. Domestic use as a source of energy Natural gas is supplied to homes, where it is used for such purposes as cooking in natural gas-powered ranges and/or ovens, natural gas-heated clothes dryers, heating/cooling and central heating. home or other building heating may include boilers, furnaces, and water heaters. cng is used in rural homes without connections to piped-in public utility services, or with portable grills. however, due to cng being less economical than lpg, lpg (propane) is the dominant source of rural gas5]. Biogas part of natural gas When methane-rich gases are produced by the anaerobic decay of non-fossil organic matter (biomass), these are referred to as biogas (or natural biogas). sources of biogas include swamps, marshes, and landfills (see landfill gas), as well as sewage sludge and manure[4] by way of anaerobic digesters, in addition to enteric fermentation particularly in cattle. Town gas Town gas is a mixture of methane and other gases, mainly the highly toxic carbon monoxide, that can be used in a similar way to natural gas and can be produced by treating coal chemically. this is a historic technology, still used as best solution in some local circumstances, although coal gasification is not usually economic at current gas prices. however, depending upon infrastructure considerations, it remains a future possibility POWER GENRATION Power generation electric utilities and independent power producers are increasingly using natural gas to provide energy for their power plants. in general, gas fuelled power plants have lower capital costs, are built faster, work more efficiently and emit less pollution than other fossil fuel power plants. technological improvements in design, efficiency and operation of combined cycle gas turbines and co-generation processes are favouring the use of natural gas in power generation. a combined-cycle power plant uses waste heat to produce more electricity, while natural gas co-generation, also called combined heat and power, produces power and heat that is useful for industry as well as commercial users. this cogeneration reduces pollution emission considerably. Fuel cells A fuel cell is an electrochemical device that combines hydrogen fuel and oxygen from the air to produce electricity, heat and water. fuel cells operate without combustion, so they are virtually pollution free. since the fuel is converted directly to electricity, a fuel cell can operate at much higher efficiencies than internal combustion engines, extracting more electricity from the same amount of fuel. the fuel cell itself has no moving parts, making it a quiet and reliable source of power. natural gas is one of the multiple fuels on which fuel cells can operate. In industries as a source of energy natural gas is used as an input to manufacture pulp and paper, metals, chemicals, stone, clay, glass, and to process certain foods. gas is also used to treat waste materials, for incineration, drying, dehumidification, heating and cooling, and cogeneration. Advantages of natural gase Natural gas is more environmentally friendly that coal or oil. it is composed of methane, which has just one carbon, producing very low carbon emissions. natural gas emits an estimated 70% less carbon dioxide that other fuels. natural gas burns cleaner than heating oil, and does not leave product, like ash, behind. Natural gas is very popular, and the major source of energy for most consumers. it is conveniently pumped to homes across the country through a network of underground pipeline. it is provided through a local providers and utility companies. 6] Cost-effective Natural gas is more cost-effective because it is in abundant supply in the united states. this is further proven because natural gas, as opposed to oil, is not required for import from foreign countries. Disadvantages One disadvantage, credited as an advantage as well, is the environmental impact. experts on both sided argue these facts. it is cleaner to burn. however, natural gas is also a non-renewable resource. its use and availability is finite, as opposed to coal or oil. many critics also say natural gas extraction is leaving large craters within the earth. Combustible Due to its make-up, natural gas is combustible and easily explosive if handled improperly. with a leak, the gas builds up within a room or structure. when that gas is ignited it causes an explosion. the severity of the explosion depends upon the amount of the leak. Natural gas is toxic if inhaled, leading to severe health risk or even death. BIBILOGRAPHY:- www.ehow.com www.naturalgas.org http://tonto.eia.doe.gov/kids/energy.cfm?page=natural_gas_home-basics http://www.energyquest.ca.gov/story/chapter08.html http://en.wikipedia.org/wiki/Natural_gas http://www.consumerenergycenter.org/transportation/afvs/cng.html www.ornl.gov/reporter/no16/methane.htm http://www.getenergyaware.org/energy-natural-gas.asp http://www.kidzworld.com/article/1423-fossil-fuel-energy

Graduation Speech: May You Have Joy and Sorrow :: Graduation Speech, Commencement Address

I would like to begin my speech with these beautiful words of wisdom: "Not enjoyment and not sorrow is our destined end or way but to act that each tomorrow brings us farther than today." Did you hear that? "Not enjoyment and not sorrow is our destined end or way, but to act that each tomorrow brings us farther than today." What, do you all have hearts of stone? Where are the tears? Don't you see it even rhymes? Way-today, today-way, see that? I guess I sound a little too bitter about this don't I? I don't mean to. I am actually excited to be speaking here today, even to be speaking about the class motto. I don't agree with it, but that doesn't mean I can't spend three minutes talking about it. Those of you who know me reasonably well know that there's not much I couldn't spend three minutes talking about. I've been told that I talk a lot. But there I go already, back to the class motto. Not enjoyment and not sorrow, but to act. There are some things that I regret about the last four years of my life, but the enjoyment and the sorrow certainly aren't among them. Life is all about the happy and the sad, and it should be. I don't want every day of my life to be measured by what I accomplished over the day before. Certainly, there are areas in which we as a society could use progress and action, but that should never exclude enjoyment and sorrow from being a part of living. Today, especially of all days, we should be thinking of these things. I am not worried this 8th of June about what I can do to advance myself past where I was on the seventh. I am worried about the fact that it is entirely possible that I may never see some of you again in my life after tonight. Not my best friends certainly, but all of those people we enjoy saying "Hi" to between periods, someone from an old team or a class in ninth grade. That's sorrow. But then it's surely not all bad. It's summer, maybe not on the calendar, but in our mi nds. This is the summer of our senior year. These are the three months out of our lives that most of our parents can only dream of returning to.

Injury Prevention Essay

Abstract On this paper we will review the formation of injury prevention coalition in Lincoln state. We will look at the ideal size, effects and impacts, member recruiting process, expectations, advantages and disadvantages of decision making, evaluation, resource management, leadership and organization of Lincoln State Injury Coalition (LSIC). A coalition should be formed in Lincoln state to successfully tackle mortality rates attributed to injury, which is the fourth leading cause of death of Lincoln resident before age 65 (Turnock, 2009). The focus of LSIC should include primary functions like service delivery, planning and policy development, surveillance and assessment, and education and outreach in the community structures and program. LSIC should have a diverse group of participants with different skills set e.g. planning, project management, grant writing, decision making, communication etc; each member can contribute their particular expertise or resources to facilitate activities. LSIC can address community health hazard concerns while empowering or developing capacities. LSIC can also solve or improve the problem of high mortality rates attributed to injury by focusing on the risk groups and they can better coordinate services and improve working relationship among organizations. LSIC success is based on its members, recruiting the right member and their retention can make or break the coalition. Members also have to be active participants, communicate effectively amongst the group, mutually agree upon and recognized governance system, ability to recognize and deal with conflicts (Brownson, Baker & Novick, 1999). LSIC may also experience potential drawbacks like, a â€Å"slow, consensus-building process for decision making resulting in a weakened position on some issues and differences among the organizations that comprise the coalition may prevent it from taking strong stands on particular matters or moving as quickly as desired (http://www.cwru.edu, 1999). The LSIC and the State Health Department can further decrease mortality rates attributed to motor-vehicle  crashes in Lincoln by setting goals and measuring its long term effects in order to measure success. They should also set and regulate standards for motor vehicles and highways (Turnock, 2009). LSIC is operating on a $100,000 budget, since human labor is the most budget consuming we would have to work with a small group. We might also try recruiting volunteers and compliment them with small incentives. We could also have the health department fund staffing, if the resources are available, which would save the coalition money and in turn create more resources. The media, law enforcement agency, diverse religious organizations, healthcare professionals, substance abuse program organizations, volunteer groups, government agencies, and schools would be invited to the meeting. Recruiting members who have access to bringing in additional funds, individuals who share the same vision and want to institute change, individuals from various cultures and various social classes would also prove beneficial. Each member must have a defined role, rights and responsibility; these individuals or organizations must also be residents of Lincoln state. The members can represent organizations and individual leadership as long as each individual is assigned role and responsibility (http://www.wch.uhs.wisc.edu). Business organizations or individuals who try to promote their businesses for self gain would probably be avoided. Once the structure of the coalition has been established a committee or board advisory should be elected from the coalition members to take charge. A director or coordinator may also be hired to facilitate the process, this individual should have experience with grassroots community development and posses the ability to motive and inspire its members, demonstrate initiative and drive, possesses knowledge and enthusiasm, good communicator and good organizer. The Lincoln State Department of Public Health (LSDPH) would be encouraged to be involved due to their expertise and available resources (Brownson, Baker & Novick, 1999). Access to available resource either financial or informational proves vital, so LSDPH should also serve as coalition members. The involvement of the LSDPH may also make the coalition more attractive and credible thereby increasing interest of its members. Clearly stating each members role is crucial, a decision making body should be chosen and these members should make formal decisions relating to injury preventive intervention. Members of the coalition should voice their concerns and issues during meeting. The  decision body can then make decisions on mandatory safety seats for adults (passengers and drivers) and baby passengers and alcohol impairment. Once these decisions have been made the committees can then vote and pass their vote onto the LSDPH. The decision making process could be time consuming and potentially drawback the coalition’s success. Better decisions are made using this style of decision making process and therefore increase the morale of the group ultimately leading to success. The location of the coalition meeting should be easily accessible and close to the LSDPH which lies in the heart of the city. The coalition can be evaluated by using self assessment tools e.g. surveys, for its members. They can evaluate their leaders, committee members, staff, decision process and implementations. References Brownson, Ross C., Baker, Elizabeth A., Novick, Lloyd F. (1999) Community-based prevention: programs that work Gaithersburg, Md.: Aspen Publishers. Turnock, Bernard J. (2009). Public Health: What It Is and How It Works. Public Heath Spotlight on Injury Prevention (pp. 401-411) Sudbury, Mass: Jones and Bartlett Publishers. â€Å"ORGANIZING A COMMUNITY HEALTH ADVOCACY COALITION.† Oct. 1999. 9 Nov. 2012. . â€Å"Coalition Building.† Wisconsin Clearinghouse for Prevention Resources. 9 Nov. 2012. .

Asda Marketing Plan The WritePass Journal

Asda Marketing Plan Abstract Asda Marketing Plan )[4]. Tactics Action Given the above, the main tactic for ASDA s to re-position itself in the market, remove this constant focus on price and look to focus more on ethical issues such as sustainability, which in turn may suggest quality. To do this, the retailer has a number of actions: ASDA will move to focus on local; putting its focus on supplying more UK produce in-stores, having dedicated aisles in superstores to local producers. The benefit here will not only be from higher sales of these goods, put also of the positive PR which could arise through supporting local farmers, and local communities. This is essentially classed as differentiation; the retailer will be introducing new products to do so. ASDA will also look to introduce convenience aisles into superstores. This will be seen as segmentation,[5] looking to attract a new set of customers to its stores who may have previously left as they prefer to do ‘little-and-often’ shops. This can be marketed by ASDA to target these specific customers. Budget This section will now discuss the budget for such a change in strategy. The main costs to the business will be seen as the marketing. For instance, when it comes to the ‘convenience aisle’, it could be noted that the infrastructure is already there; the stores will simply have to shuffle around stock to create the new aisle. When it comes to introducing the new products, the costs may be more down to developing the local links, with the suppliers themselves bearing the costs associated with producing the goods. Rather than a major financial cost, the introduction of more local products may be more time consuming for ASDA, given that they will need to ensure that the new products are in-keeping with the goals of the business, both in terms of pricing and quality (Ferrell, 2012)[6]. Marketing will be done through all ’traditional’ channels given the mass-market appeal of ASDA and the fierce competition within the UK grocery sector. While this would involve a higher cost than say digital marketing opportunities, it would be hoped that print advertisements and TV commercial will draw more attention, and so inform more customers. However, digital marketing could also be used, especially when it comes to advertisements through social media, and targeted banner ads which can be used online. Control Control remains an important consideration, both in terms of ensuring a level of consistency in the marketing message as well as also monitoring the return on investment (hereafter ROI). When it comes to consistency, while marketing could change to reflect changes in the marketplace, the business must look to maintain its ‘core’ message. For instance, while the focus on new marketing campaigns may be on local produce, the core message remains with the slogan ‘Save Money, Live Better’. Too much of change may lead to current customers becoming detached with the business and its values. Control will also come with ROI. Essentially, all businesses need to ensure that their marketing spend is generating business. New, digital marketing allows businesses to track this, with businesses able to use tools such as Google Analytics to view web traffic etc. (Chaffey, 2012)[7]. Traditional marketing may be harder to manage in terms of ROI, given that it is harder to distinguish how a certain poster/ TV commercial may have driven demand. However, if ASDA move forward with a unified campaign, so changing all marketing to reflect a single message, then the business can understand the potential ROI of the campaign. Recommendation/ Conclusion To conclude, ASDA has in the past focused its marketing plan on price, looking to drive consumption through low prices. This is itself would not be considered ‘ethical consumerism’, given that some of the lower prices products could be viewed as a damage to the environment. However, this strategy has now placed ASDA into a market segment which is seeing more competition, at a time when the size of the market may be slowing, given improving economics in the UK[8]. To combat this, ASDA has an opportunity to diversify its product range into a more ‘premium’ space; be it the expansion of their ‘Extra Special’ range, or through the introduction of more local products and brands (Perreault, 2010)[9]. The focus on UK produce could provide ASDA with a ‘Unique Selling Point’; which could allow the business to justify higher pricing, noted in Fifield (2012)[10]. This may also improve the organisations ethical position as it suggests that ASDA is considering sustainability in its wider supply-chain; given that more food is local, opposed to international, reducing the ‘distance’ of the supply chain, potentially being seen as more environmentally friendly. However, at the same time, the retailer must be wary that any change to its pricing may impact on its core customers. In the end, this may further impact on market share, however this is seen as a potential risk of an opportunity. The recommendation for ASDA is that is moves forward with a change in marketing, highlighting developments in both local sourcing as well as convenience. However, ASDA must look to control this movement, and potentially monitor the opportunity. This could be done through monitoring sales of, as well as monitoring footfall into stores. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Chaffey, D., Ellis-Chadwick, F. (2012). Digital marketing, London, Pearson Higher Ed. Ferrell, O. C., Hartline, M. (2012). Marketing strategy, text and cases, London, Nelson Education. Ferrell, O. C., Fraedrich, J. (2015). Business ethics: Ethical decision making cases, London, Nelson Education. Fifield, P. (2012). Marketing strategy, London, Routledge. Gale. (2016) [Online]. How long will Aldi and Lidls onslaught last?, Available at managementtoday.co.uk/long-will-aldi-lidls-onslaught-last/future-business/article/1386497, Accessed 17.12.2016. Kantar Worldpanel. (2016) [Online]. UK Grocery Market Share, Available at kantarworldpanel.com/global/grocery-market-share/great-britain, Accessed 17.12.2016. Perreault, W. D. (2010). Essentials of marketing: A marketing strategy planning approach, London, Pearson. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013). Basic marketing, London, McGraw-Hill Higher Education. Peter, J. P., Donnelly, J. H. (2011). Marketing management: knowledge and skills: text, analysis, cases, plans, London, Pearson. Ruddick, G. (2014) [Online]. It may already be too late for Tesco and Sainsburys, the rise of Aldi and Lidl looks unstoppable, Available at telegraph.co.uk/finance/newsbysector/retailandconsumer/10974773/It-may-already-be-too-late-for-Tesco-and-Sainsburys-the-rise-of-Aldi-and-Lidl-looks-unstoppable.html, Accessed 19.12.2016. Wood, S., McCarthy, D. (2014). The UK food retail ‘race for space’and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144.